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Digital transformation of SMEs enters a period of policy resonance
time:2020-06-05 hits:1422

Multi-department and multi-region precise policy

Digital transformation of SMEs enters a period of policy resonance

The SME Bureau of the Ministry of Industry and Information Technology recently released the "Recommended Catalogue of Products and Activities for Digital Empowerment Services for Small and Medium-sized Enterprises (Phase I)", including 118 service providers including Alibaba, Tencent, and JD.com, including 8 categories and 137 services Products and activities. The SME Bureau of the Ministry of Industry and Information Technology stated that it encouraged local SME authorities and relevant units to promote the self-service selection of small and medium-sized enterprises for self-service integration, and guided the “specialized and special” SMEs to become the benchmark SMEs through digital empowerment and promote the resumption of production and production of enterprises. And accelerate transformation.

In an interview with reporters, many experts and scholars, heads of association organizations and enterprise executives all said that the announcement of the service provider's recommendation catalog is an important measure for the Ministry of Industry and Information Technology to support the development of small and medium-sized enterprises in special periods. Under the current epidemic situation test, the measures promoted by multiple departments to promote the digital transformation of SMEs have formed a resonance effect, and the digital transformation of my country's SMEs has ushered in new power and development opportunities.

Many star companies and industry rookies on the "list"

The data shows that compared with the resumption rate of industrial enterprises above designated size in the country, there is still a certain gap between the resumption of production of small and medium-sized enterprises.

In order to promote the resumption of production and production of small and medium-sized enterprises, and enhance the ability of professional decision-making, the Ministry of Industry and Information Technology has solicited more than 1,700 service products and activities from more than 700 service providers through local, industry associations, relevant units and enterprises, and selected e-commerce platforms. , Epidemic prevention and control, digital operation, cloud use, digital platform, supply chain docking, industry and finance docking, network and data security, 137 service products and activities of 118 service providers in 8 categories, forming the "SME Digitalization Enabling Service Product and Activity Recommendation Catalog (Phase 1).

The reporter noted that in this recommendation list, Alibaba's "contactless loan" micro-help plan and Chunlei plan have become the first choice for e-commerce platforms. JD.com’s “Spring Rain Plan” and other special themed activities, JD.com’s corporate purchases ranked second. Tencent's Tencent Lexiang and Tencent Conference have become the first choice for digital operation products. Lenovo's Lenovo enterprise network disk is also included in the digital operation products.

China Telecom's warm spring action and 3+10 help the enterprise cloud service package to become the first choice for epidemic prevention and control. China Unicom's Yunguanghui Enterprise SMEs cloud platform, "Yunguanghui Enterprise, Light China" special activities, etc. were also selected for the cloud cloud list.

In addition, three companies recommended by the China Small and Medium Enterprise Association were selected. Beijing Qihai’s Yiqihai marketing platform was selected as the digital operation product, followed by Lenovo’s Lenovo enterprise network disk in sixth place; Shanghai Huicheng’s HiperMATIC manufacturing collaboration platform FMCG suite, “Wutong plan” and Far East trading treasure The trading platform of Internet technology has also been selected as a digital platform project, ranking 13th and 30th respectively.

 Special actions to guide the development of "specialization and specialization" of SMEs

It is understood that this recommended catalog issued by the Ministry of Industry and Information Technology SME Bureau is part of the in-depth implementation of the "Special Action Plan for Digital Empowerment of Small and Medium-sized Enterprises" (hereinafter referred to as "Special Action"), which aims to empower small and medium-sized enterprises with digital network intelligence Enterprises, help small and medium-sized enterprises to prevent and control epidemic situation, resume production and sustainable development.

Qin Zhihui, deputy director of the Bureau of Small and Medium Enterprises of the Ministry of Industry and Information Technology, said that the decline in market demand and the reduction of orders are currently the most prominent problems reflected by SMEs. In the next step, the following points should be considered in promoting the resumption of production and production of small and medium-sized enterprises: one is to promote the implementation of policies, the second is to promote the role of leading enterprises, the third is to promote digital empowerment of small and medium-sized enterprises, and the fourth is to promote the strong support of the public service system . As far as the promotion of digital empowerment of SMEs is concerned, specifically the implementation of SMEs’ digital empowerment special actions to guide SMEs to follow the path of “specialization and specialty” development, form a gradient cultivation system for high-quality enterprises, and cultivate new volume and new momentum.

According to the explanation of the Ministry of Industry and Information Technology, "Special Action" proposed 13 key tasks and 4 safeguards. The key points include: first, the promotion of new applications such as "travel card" and "health code", as well as solutions for online office and remote collaboration, so that enterprises can resume their operation and management functions as soon as possible, and realize the digitization of management and operation; second, accelerate the development of online office and online New models such as education, foster new service-oriented manufacturing formats such as shared manufacturing and personalized customization, and improve the use of cloud in the cloud; third, build digital platforms such as supply chain and industry-finance docking to help small and medium-sized enterprises to open up the supply chain and connect financing resources The fourth is to promote qualified small and medium-sized enterprises to accelerate digital transformation to achieve lean production, agile manufacturing, fine management and intelligent decision-making; fifth is to strengthen network, computing and security and other digital resource service support, strengthen data resource sharing and development and utilization.

In order to promote the implementation of the "Special Action", the Ministry of Industry and Information Technology proposed to focus on "four batches": First, a wide collection of digital service providers and excellent digital products and services with strong technical strength and good service effects; Second, summary and promotion Approval of digital empowerment benchmarking SMEs and practical cases, demonstration and promotion to drive more SMEs to accelerate the digitalized and intelligent transformation of the network; the third is to organize "innovation in China", SME digital empowerment high-end forum, large and small SMEs integration innovation and digitalization A series of activities, such as product and solution connection, promote supply and demand connection, and promote product application. Fourth, use online platforms such as "enterprise micro-classes" to carry out a number of digital networked intelligent technology training.

In terms of incentive measures, we will encourage local governments to increase their financial support for the digitization of small and medium-sized enterprises in accordance with the ideas of "enterprise gives a little, service providers give a little, and government makes a little one." For example, Hunan, Sichuan, Shanghai and other places all support the digital transformation of small and medium-sized enterprises and enterprises to go to the cloud through special funds for the development of small and medium-sized enterprises.

 Digital transformation of SMEs ushers in new opportunities

At the same time that the Ministry of Industry and Information Technology launched a special action, the National Development and Reform Commission and the Central Network Information Office have recently launched the "Cloud Intelligence with Numbers" initiative for the digital transformation and development of small and medium-sized enterprises, helping encouragement in terms of capacity support, financial inclusion, and ecological construction. Enterprises accelerate digital transformation and foster new economic development.

The relevant person in charge of the Innovation and High Technology Development Department of the National Development and Reform Commission said that in the face of the sudden new crown epidemic, China's digital economy has demonstrated strong anti-impact capabilities and development resilience, playing a role in maintaining consumption, ensuring employment, stabilizing the market, and boosting the economy. Has played a positive role and still has great potential.

Digital transformation empowers high-quality development of enterprises. According to research estimates by relevant agencies, without considering the impact of the epidemic, digital transformation can reduce the cost of manufacturing enterprises by 17.6%, increase revenue by 22.6%, reduce the cost of logistics service enterprises by 34.2%, and increase revenue by 33.6%. The cost of retail enterprises decreased by 7.8% and revenue increased by 33.3%.

Nevertheless, the proportion of digital transformation of Chinese enterprises is about 25%, much lower than that of 46% in Europe and 54% in the United States. It is in its infancy and faces many practical difficulties that need to be resolved urgently. The National Development and Reform Commission and the Central Network Information Office launched the “Cloud Intelligence with Numbers” initiative this time to solve the difficulties of “will not transfer”, “no money to transfer” and “dare not to transfer” faced by enterprises’ digital transformation. problem.

Zhang Jingqiang, executive chairman of the China Small and Medium Enterprises Association, said that the epidemic has a wider and greater impact on the production and operation of small and medium-sized enterprises. At present, a number of targeted measures issued by the central and local governments have given small and medium-sized enterprises a certainty of relief. They still need precise measures to meet the practical difficulties and urgent needs of small and medium-sized enterprises, and provide timely and caring services.

It is understood that the Industrial Internet's 10 million public welfare project initiated by the China Small and Medium Enterprise Association is being carried out in an orderly manner, digitally empowering small and medium-sized enterprises and helping to resume production. The China Small and Medium Enterprise Association stated that China’s SME industrial Internet and other platforms and services should be fully utilized to help companies reduce their dependence on individual employees and their working hours and locations in production and business activities. At the same time, it can strengthen business collaboration and deep correlation between enterprises and business partners through digital business associations, optimize enterprise resource allocation, build a stable supply chain system, and establish and improve external service forces, so that enterprises can respond to various emergencies Events to ensure their own healthy and sustainable development.

Industry insiders pointed out that the number of small and medium-sized enterprises is large and wide, many of which are capillaries and nerve endings in the economy, and are also the main force for stable employment. The current multi-sectoral initiatives have formed a linkage and resonance effect, and the digital transformation of SMEs has ushered in new development opportunities. (Reporter Zhang Hanqing)


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